Award-Winning Moosejaw Communicator Brings the Great Outdoors to Users' Desktops Branded Desktop Application Brings Humor and Great Deals to Consumers Daily MADISON HEIGHTS, Mich., April 2 /PRNewswire/ -- Moosejaw Mountaineering, Inc. and OTOlabs, a One to One Interactive company, teamed up to introduce the Moosejaw Communicator to outdoor enthusiasts. This Branded Desktop Application (BDA) provides consumers with a daily dose of Moosejaw's unique sense of humor as well as daily opportunities to save big on the latest and greatest in outdoor sporting goods and equipment. The Moosejaw Communicator won the 2007 Best Retail Interactive Application category of the Web Marketing Association's Internet Advertising Competition. The Moosejaw Communicator was developed and is continuously managed using OTOlabs' proprietary ThinkDesktop(TM) platform. The platform allows Moosejaw Mountaineering to stay in constant communication with customers by providing a direct connection to the Moosejaw.com website, Moosejaw's MySpace page, and features that are updated daily like the irreverently funny 'Daily Remark' blog and the insanely good deals of 'Tha Lowdown.' "The Moosejaw Communicator was developed as a mechanism to deliver the Moosejaw Madness each and every day to our customers," said Indy Bishop, Moosejaw's Marketing Director. "Our customers shop with us not only because we offer the finest products, best service and lowest prices but also because they know it will be the most fun shopping experience ever. We have mimes in our retail stores and tell customers that no one is allowed to talk. We offer our online customers dating advice, encourage them to play Rocks, Paper, Scissors with us, and we'll gladly edit their term papers or do their homework assignments for them. The Moosejaw Communicator technology allows us to deliver the Moosejaw Madness in a very unique way and that's what we're all about." In less than a minute a PC user can install and use the Moosejaw Communicator. After installation the Moosejaw Communicator is launched on the desktop each time the computer boots up for instant delivery of that day's new Daily Remark as well as the latest 'Tha Lowdown' product deal. Additionally as new content becomes available the Communicator sends the PC user an alert and instantly updates the content in the application window. "Moosejaw Mountaineering has done so well carving out a special place in the sporting goods marketplace and developing a unique relationship with their customers. When we began development of the Moosejaw Communicator our aim was to honor this special relationship and celebrate their sentiment of 'Moosejaw Madness' in an ecommerce setting,'" said Mitchel Ahern, Director of Product Management, OTOlabs. "The end result was a platform that leverages Moosejaw's tongue-in-cheek personality and spectacular retail deals to continuously push traffic to their corporate website. We anticipate that the Communicator will continue to increase customer loyalty and drive Moosejaw product sales." About Moosejaw Mountaineering Moosejaw Mountaineering, Inc. is one of the leading outdoor adventure retailers, offering the finest outdoor gear and apparel in the world and some nonsense. Based in Madison Heights, Mich., the company operates six retail locations in Michigan and Chicago, a mail order catalog, and five websites, Moosejaw.com, theJaw.com, thaLowdown.com, Moosejawrewards.com, and Adventurewatches.com. Love the Madness.

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