Contact: Allison Capaldi / Indy Bishop Moosejaw 248.246.4015 FOR IMMEDIATE RELEASE Moosejaw is First to Market Yet Again (MADISON HEIGHTS, MICH) – Moosejaw Mountaineering, a top 50 website according to Internet Retailer, is the first retailer in the world to offer its online customers the option of receiving order tracking text messages to their mobile phones. According to Chad Caudill, General Manager of Moosejaw E-Commerce, “Our customers want to know exactly when their order leaves our warehouse. Instead of waiting for them to get home and check their email, we’re communicating with them the same way they communicate all day long with their friends and family – via text messaging.” Order tracking text messaging is just one part of Moosejaw’s mobile strategy. According to Jeffrey Wolfe, Moosejaw’s COO, “Our customers have access to their mobile phones 24 hours a day. We want to be the first retailer to form a relationship with our customer via text messaging and we’ve spent over a year integrating text messaging technology into every facet of our business.” Moosejaw customers can text product questions, order questions, or whatever else they want to THEJAW on their mobile phones and Moosejaw’s customer service staff will quickly respond via text. Moosejaw customers can also opt to receive Moosejaw’s Deal of the Day text message and its irreverent, witty Daily Remark text message right to their phones. And finally, Moosejaw customers will soon be able to shop Moosejaw’s mobile website, designed specifically for small, mobile phone screens. Leveraging new technology to improve customer service is nothing new to Moosejaw. Moosejaw was the first retailer in the nation to offer its in-store customers the choice of a paper or an email receipt. According to Bryan Lively, General Manager of Moosejaw Retail, “Everyone thought we were crazy. They said in-store customers wouldn’t feel comfortable with anything less than a paper receipt. 85% of our in-store customers choose the email receipt and we expect similar success with our text messaging initiative.” According to Robert Wolfe, Moosejaw’s President and CEO, “Our goal is to make shopping at Moosejaw so fun that customers feel compelled to tell ten, no, eleven friends about us. Text messaging allows us to interact with our young customer base on a very personal level. Customers will love the option to text us for customer service and receive tracking numbers via text but I’m most excited about the customer that sends us a text message asking what he or she should wear on a first date and then he or she gets a timely text message response from Moosejaw’s Dating Girl.” Moosejaw Mountaineering, Inc. is one of the nation’s leading outdoor adventure retailers, offering the finest outdoor gear and apparel as well as some totally unnecessary nonsense guaranteed to make any day better. Based in Madison Heights, Mich., the company operates six retail locations in Michigan and Chicago, a mail order catalog and six websites, Moosejaw.com, theJaw.com, thaLowdown.com, Moosejawrewards.com, Adventurewatches.com, and CampMoosejaw.com.

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