Contact: Allison Capaldi / Indy Bishop Moosejaw 248.246.4015 FOR IMMEDIATE RELEASE Moosejaw looks to mPoria for Mobile Shopping Solutions (MADISON HEIGHTS, MICH.) - At first, cell phones were used for talking, then for taking pictures, then surfing the web, and now, for shopping. Moosejaw Mountaineering, a leading retailer in outdoor gear and apparel, is connecting with mPoria, Inc. to deliver the latest mobile shopping to their primary demographic, ages 18-24. According to the staff at Moosejaw, many of whom reflect the customer base of this technology, the use of cell phones for online services has skyrocketed. PDA's and cell phones are much more accessible than computers. Not to mention they provide on hand access to spreadsheets, address books and emails. Now, using mPoria, anyone with a cell phone can shop Moosejaw.com while waiting for an oil change, delayed for a flight or waiting between classes. Moosejaw believes that this will be a great tool for their customers during the craziness of the holiday season or when they're bored in class. You can access Moosejaw's mobile shopping site which is powered by mPoria by entering 'Moosejaw.com' in the browser of your mobile device. After logging on, you can use the search bar to look up what you are shopping for. mPoria will list multiple options including pictures and prices to choose from. When you are ready to make a purchase, you simply click the 'purchase' button, enter your credit card and shipping information, and complete the purchase. All of your information is secured and stored for automatic billing and shipping on future purchases. “Anyone browsing the mPoria site on their phone can type in ‘Moosejaw’ and a list of every Moosejaw product available for purchase will show up on their phone. Additional searches can filter down to a specific product that they are looking for. Once the item is added to the cart, shoppers can complete their order right on their phones. It is much easier than carrying around a laptop.” Allison Capaldi, Moosejaw Brand Manager, spoke about how simple it is to shop on mPoria. Moosejaw Mountaineering, Inc. is one of the Midwest's leading outdoor adventure retailers, offering the finest outdoor gear and apparel as well as some totally unnecessary nonsense guaranteed to make any day better. Based in Madison Heights, Mich., the company operates six locations in Michigan and Chicago and six websites, Moosejaw.com, theJaw.com, thaLowdown.com, Moosejawrewards.com, Adventurewatches.com, and CampMoosejaw.com.

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