Contact: Allison Capaldi / Indy Bishop Moosejaw 248.246.4015 FOR IMMEDIATE RELEASE Moosejaw Madness Hits Households Moosejaw Mountaineering launches first ever summer catalog. MOOSEJAW Mountaineering, June XX, 2006 - When the snow melts and the allergies start up, it means another turn of the seasons and new catalogs will soon arrive on the doorstep. This year Moosejaw has made the history books. The first ever, Moosejaw Summer Catalog is now inspiring customers everywhere to become active in the outdoors, and laugh while they do it. The Moosejaw Summer Catalog includes 46 pages filled with the best, high end outdoor gear, active pictures, and silly thoughts to ponder when you have nothing else to do. Who wouldn’t want to think about George Washington wigs and past prom dates? If you’re completely lost, get in the know by downloading the PDF version of the catalog at Moosejaw.com. By offering a downloadable version online, Moosejaw has once again made everyone’s life a little bit easier. “The best part about the summer catalog is the great feedback we’ve received from customers,” claims Indy Bishop, who helps design the catalog. “People email to tell us that the catalog is pretty awesome and serves as excellent bathroom reading due to the one-liners and random thoughts. This is exactly what we were going for. I predict that next year the Moosejaw catalog is on 62% of high school summer reading lists.” Based on the amazing customer service tactics used in their retail stores, Moosejaw has put the same unique interaction with customers in the summer catalog. Advice from Dating Girl, comments from Clifford, and remarks from Trapper, which are all characters on the Moosejaw website, engage page flippers to stop for a laugh while reading the catalog. The humorous product descriptions, witty captions, and clean design give Moosejaw an edge on the competition. The Moosejaw catalog hit customers May 22nd. From may 22nd through June 8th sales at Moosejaw.com are up 73%. It’s no wonder that Moosejaw remains the top name in backpacking. Moosejaw Mountaineering, Inc. is one of the Midwest’s leading outdoor adventure retailers, offering the finest outdoor gear and apparel as well as some totally unnecessary nonsense guaranteed to make any day better. Based in Madison Heights, Mich., the company operates six locations in Michigan and Chicago and six websites, Moosejaw.com, theJaw.com, thaLowdown.com, Moosejawrewards.com, Adventurewatches.com, and CampMoosejaw.com.

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