Contact: Allison Capaldi / Indy Bishop Moosejaw 248.246.4015 FOR IMMEDIATE RELEASE Moosejaw Puts Students In The Cool Group School starts sooner than you think. Hop to. MOOSEJAW Mountaineering, May XX, 2006 — School starts in August and you probably don’t have a thing to wear. Moosejaw can give you that edge, that je ne sais quoi to put you in the cool group from day one. From the coolest Burton daypacks to the newest Arc Teryx fleece pullovers, Moosejaw has everything for back to school. Moosejaw has no problem admitting looks are important but function is essential. Moosejaw sells only the best, most high-end gear and clothing available. The most popular daypacks are Burton and The North Face. With a snowboarding background, Burton packs are edgy and come in snowboard-chic prints. The North Face daypacks are no brainers – a classic combination of fashion and function. “My first daypack was a rickety old thing. It barely held my books. That was about 20 years ago. I was handsome so I was in the cool group, but that old pack didn’t help,” said Bryan Boudreau, equipment buyer at Moosejaw. “Packs have come a long way since then. I’ll for sure have a Burton Monitor Pack this season.” Boudreau says to make sure the pack is big enough to fit all your books, and has good shoulder straps to support the load. You actually have to wear both shoulder straps, not just one. “All the cools wear two shoulder straps now. I believe they call it ‘nerdy-chic.’” As for back to school clothing, Moosejaw has a wide assortment: Arc Teryx, Moosejaw, Prana, Quiksilver, Burton, The North Face and lots more. With the best khakis, button downs, t-shirts and fleece pullovers, anyone who shops at Moosejaw is bound to have a boy or girlfriend within the first week of school. The Arc Teryx Covert Hoody will be the hit of the season. It can be worn as a sweatshirt, a jacket or a pair of socks if you cut it up and sew it into socks. We don’t recommend the latter. With a variety of styles and colors, Boudreau confirms he’ll have at least three. Moosejaw Mountaineering, Inc. is one of the Midwest’s leading outdoor adventure retailers, offering the finest outdoor gear and apparel as well as some totally unnecessary nonsense guaranteed to make any day better. Based in Madison Heights, Mich., the company operates six locations in Michigan and Chicago and six websites, Moosejaw.com, theJaw.com, thaLowdown.com, Moosejawrewards.com, Adventurewatches.com, and CampMoosejaw.com.

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