Contact: Allison Capaldi / Indy Bishop Moosejaw 248.246.4015 FOR IMMEDIATE RELEASE Outdoor Adventure Retailer Moosejaw Mountaineering Launches "Retail Backbone" Web-based retail management system increases efficiency and online shopping experience MADISON HEIGHTS, Mich., May 25, 2006 —Moosejaw Mountaineering, a leading Midwest retailer of outdoor gear and apparel, today announced the launch of Retail Backbone—an innovative retail management system that is customizable to meet the distinct needs of retailers across the country. The Web-based system links a merchant’s point-of-sale system (POS) and e-commerce site(s), allowing retailers enhanced order processing, increased operating efficiency and overall cost effectiveness, resulting in a seamless online shopping experience. Born out of necessity, Moosejaw worked with UniteU, a leader in e-commerce solutions, and Retail Pro, one of the most popular in-store retail systems in the world, to devise a system through which an online customer can place their order. The order is then routed to a warehouse, the packing list and label automatically print and the customer is billed. All order status and tracking information is automatically emailed to the customer. “Going into the 2005 holiday season, we knew that our biggest bottleneck was our online order processing system,” said Jeffrey Wolfe, Moosejaw Mountaineering CFO and Retail Backbone CEO. “In 2004, we’d wake up at 4 a.m. to start running the previous night’s orders. There was no way we could continue to run the business the same way during holiday 2005 and into 2006 at our current rate of growth.” The power of Retail Backbone also allows businesses to better manage staff, customers, suppliers, inventory and sales, providing a snapshot of resources at any given moment. An additional benefit of the system is its use of paperless receipts, which not only results in cost-savings for the user, but also is environmentally conscious. Pricing of Retail Backbone’s CORE module begins at $12,000, including sales management, in-store email receipts, customer management, inventory management and an end-to-end fulfillment system for online purchases. Additional modules such as a time clock/ scheduler, accounting, web catalog and human resources can be added for a cost of $2,500-$4,500 per module. Monthly Web hosting and support of the system is also available. For further information on purchasing Retail Backbone, call 773.573.2614 or email jeffrey@moosejaw.com. “We’re very excited about making Retail Backbone available to other retailers,” added Wolfe. “Moosejaw was met with challenges that weren’t being solved by off-the-shelf systems and it seems logical to assume that other businesses are facing the same challenges. Retail Backbone sales are growing at a rate of over 100% per year and are on track to produce triple digit results in 2006.” Moosejaw Mountaineering, Inc. is one of the Midwest’s leading outdoor adventure retailers, offering the finest outdoor gear and apparel as well as some totally unnecessary nonsense guaranteed to make any day better. Based in Madison Heights, Mich., the company operates six locations in Michigan and Chicago and six websites, Moosejaw.com, theJaw.com, thaLowdown.com, Moosejawrewards.com, Adventurewatches.com, and CampMoosejaw.com.

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