Contact: Allison Capaldi / Indy Bishop
Moosejaw
248.246.4015


FOR IMMEDIATE RELEASE



Parallel Investment Partners Sponsors Recapitalization Of Moosejaw


DALLAS – Jan. 31, 2007 – Parallel Investment Partners (Parallel), a leading private equity firm
investing in privately held, lower middle market growth companies, has completed the
recapitalization of Moosejaw Mountaineering and Backcountry Travel, Inc. (Moosejaw), a leading
multi-channel retailer of premium quality outdoor apparel and equipment. Moosejaw currently
serves its customers through six retail stores in Michigan and Chicago, a significant online business
through Web sites including www.moosejaw.com, www.thejaw.com, and www.thalowdown.com,
as well as seasonal catalogs.
Moosejaw provides premium quality outdoor apparel and equipment from leading manufacturers
including The North Face, Arcteryx, Patagonia, Burton, Roxy, Black Diamond and under its own
Moosejaw brand. The company serves a diverse customer base including serious outdoor
enthusiasts, active individuals pursuing an outdoor lifestyle, and high-school and college students
who are passionate about the Moosejaw brand and culture. Moosejaw was founded in 1992 by
Robert Wolfe who was subsequently joined by his siblings, Jeffrey and Julie. Following the
transaction, the Wolfes will maintain a significant ownership stake in the company and continue to
lead Moosejaw in their current senior management roles.

“Moosejaw is well-positioned for continued strong growth because it’s selling into a multi-billion
dollar market, it has established an exciting and differentiated brand in the category and because
Moosejaw’s founders will continue to lead the company going forward,” said Parallel Investment
Partners Managing Director Jed Johnson. “The company is one of the fastest growing retailers in
the outdoor apparel and equipment market, and we are very excited about the opportunity to grow
Moosejaw by combining the Wolfes’ passion for the company with Parallel’s substantial specialty
retail expertise.”

“Moosejaw is in the midst of significant double-digit growth, and there is a huge upside
opportunity. Our new partnership with Parallel will allow us to expand the online, catalog, retail
and private-label businesses more efficiently and more effectively,” said Moosejaw founder Robert
Wolfe. “Our goal at Moosejaw is to sell the best gear and outerwear in the world and have as much
fun as possible while we do it. Our bizarre and chaotic marketing strategy has created a unique
relationship with our customers. We call it Moosejaw Madness. Our culture alongside Parallel’s
retail and consumer expertise will be amazing for Moosejaw.”

The recapitalization closed in January 2007. Financial terms were not disclosed.

Moosejaw was advised by Financo, Inc., a New York-based investment banking firm specializing in
mergers, acquisitions, divestitures, restructurings, consulting and other financial advisory services
for retailing, apparel, consumer product and other merchandising companies.

About Parallel Investment Partners
Parallel Investment Partners is a leading private equity firm investing in privately held, lower
middle market growth companies. Parallel currently manages approximately $400 million in
institutional capital commitments. Parallel's mission is to generate superior risk-adjusted returns
through creating strong partnerships with management and emphasizing value creation through
growth. Parallel seeks to partner with company owners and managers who want a financial partner
that brings the experience, resources and capital to help them achieve their goals. Parallel has
invested in more than 20 entrepreneurially led growth companies since its inception in 1999.
Parallel is headquartered in Dallas, Texas, and has an office in Los Angeles, Calif.
For more information on Parallel, please visit www.parallelip.com.

Moosejaw Mountaineering, Inc. is one of the nation’s leading outdoor adventure retailers, offering the finest outdoor gear and apparel as well as some totally unnecessary nonsense guaranteed to make any day better. Based in Madison Heights, Mich., the company operates six retail locations in Michigan and Chicago, a mail order catalog and six websites, Moosejaw.com, theJaw.com, thaLowdown.com, Moosejawrewards.com, Adventurewatches.com, and CampMoosejaw.com.

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