Contact: Allison Capaldi / Indy Bishop Moosejaw 248.246.4015 FOR IMMEDIATE RELEASE thaLowdown.com Takes Flight Tha new low for bargain shopping MADISON HEIGHTS, Mich. (September XX, 2006) – Moosejaw Mountaineering recently launched their newest enterprise, thaLowdown.com, highlighting a focal sale item each day that can be discounted up to 100%. The website has created quite a stir. Every night at 11 P.M. Eastern Standard Time, the web master posts a new product that will be either 50%, 60% 70% or 100% off. Some headlining items from the past included The North Face's Thermal Denali, Mountain Hardwear's Torch Jacket, La Sportiva's Olympus Mons, Garmont's Syncro Top Grain, Free Moosejaw Frisbees, and Free Moosejaw Long Sleeved tees. Moosejaw also sends out a daily email prior to the product unveiling on thaLowdown.com. Those customers who have signed up for it, are the first to know what kind of deal will happen at 11. The stock of the items are limited, creating an urgency for all the customers to buy as soon as the product is revealed. When the product is sold out, it's gone. Lorna Morton, a long time Moosejaw customer, really enjoys the new site. “I sometimes lose sleep, wondering if the previous item has been sold out and updated with a new ill deal. I have already bought 5 jackets for my family members for the price of two. The kids are getting hooked up this Christmas.” The website has taken off and created a new type of bargain shopping online. Instead of searching for the bargains, they find you. It's the easiest way to get a new discount each day without leaving your house. Moosejaw Mountaineering, Inc. is one of the Midwest’s leading outdoor adventure retailers, offering the finest outdoor gear and apparel as well as some totally unnecessary nonsense guaranteed to make any day better. Based in Madison Heights, Mich., the company operates six locations in Michigan and Chicago and six websites, Moosejaw.com, theJaw.com, thaLowdown.com, Moosejawrewards.com, Adventurewatches.com, and CampMoosejaw.com.

Back