Contact: Allison Capaldi / Indy Bishop
Moosejaw
248.246.4015


FOR IMMEDIATE RELEASE



The Jaw.com Press Release
Moosejaw breaks into the snowboard world by launching www.thejaw.com

Fade Into

A jail cell. The temperature is nearly eighty degrees but the deteriorating grey cement walls, the stone floor and stacks and stacks of board games make the room seem cold. We see Jasper Von Git sitting alone biting his nails and writing in a ragged note book.

The camera pans onto the open pages of the book and we see Jasper’s notes. It reads….

I am done trying to get out early.

I’m done playing the good inmate.

Moosejaw is launching TheJaw.com this coming August.

TheJaw.com is Moosejaw’s newest site and will feature everything for Snowboarding and kicking ass.

I am quitting my job in the laundromat even if it means going back to working the kitchen. I hate this place.

TheJaw.com feature the world’s best and most high-end Snowboards and Snowboard apparel.

Brands include Burton, Quiksilver, Roxy, 686, Forum, Libtech and full line of TheJaw hoodies, tees, hats, etc.

Maybe the kitchen will be better for me anyway. I can go back to making shivs for the boys in C block.

TheJaw.com is inspired by Moosejaw Madness and the high school and college kids that already shop and play around at Moosejaw.com.

TheJaw.com will have an immediate impact on the snowboard world.

Please contact us anytime at marketing@moosejaw.com or at 248.246.4000 for more information.

Love the madness.
Moosejaw

Moosejaw Mountaineering, Inc. is one of the Midwest’s leading outdoor adventure retailers, offering the finest outdoor gear and apparel as well as some totally unnecessary nonsense guaranteed to make any day better. Based in Madison Heights, Mich., the company operates six locations in Michigan and Chicago and six websites, Moosejaw.com, theJaw.com, thaLowdown.com, Moosejawrewards.com, Adventurewatches.com, and CampMoosejaw.com.

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